In the summer of 1969 the Integra name made its first appearance in consumer audio with the Model 701 integrated amplifier. At the time a moniker, it was then used to identify the pinnacle of technology of each product category the parent company designed and engineered. For 30 years it served the purpose as a prestigious badge of honor. When Dolby Digital Surround was launched, the Integra name was present. When the industry's first THX Certified A/V receiver was launched, the Integra name was present; and so it has been where Integra has remained the face of leading edge technological innovation and advancement.
In 1999, addressing the rapid emergence of the custom installation (CI) channel, Integra® stepped forward as a stand-alone brand and exploded onto the scene as the first line-up of audio and video components designed and engineered exclusively for and available only through specialty audio-video integrators. Within three generations Integra established the most comprehensive authorized network of audio-video specialists around the globe and today remains the most sought after brand in the CI channel.